(JSS) Japan Sake & Shochu Makers Association

The JSS have a beautiful new tasting room where you can sample a variety of shochu and awamori—Okinawa’s even stronger rice spirit—at very affordable prices. It has a lovely cedar theme and is stocked with information, including detailed, multimedia English explanations about how shochu is made. A great starting point for learning about shochu. Do some side-by-side tastings, which are essential for understanding shochu’s variety and for discovering your own preferences.